The V Foundation, a Cancer Research organization, founded by ESPN and basketball coach Jim Valvano, contacted Liaison Design Group to design a campaign for a new giving program called MVP. The MVPs are monthly supporters committed to stopping cancer. We were entrusted with creating a logo, direct mailers, social media graphics, web banners, illustrations and more to communicate this special group of givers. In addition to the MVP campaign, we also designed a commemorative coin to celebrate their 25th anniversary of extraordinary research.
My part in this project as Jr Art Director was designing the logo and all associated graphics.
CLIENT: V Foundation
AGENCY: Liaison Design Group
ROLE: Jr Art Director
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