In 2015, REVERED created a Halloween themed promotional mailer to send out to current and potential clients. Already having a mascot of sorts called Brewsky, a monster bottle opener, we wanted to create an item that could be paired with a drink around a design conversation, which resulted in Brewsky’s Coaster Critiques. Using classic monsters for the characters, each coaster had brand related criticism with a call to action for REVERED to improve your brand.
My part in this project was designing the overall theme, type treatments, select monster illustrations and print prep/review. This project won an American Advertising Federation award in 2015.