As Associate Creative Director, I was tasked with extending Primo Water's brand guidelines to encompass their Environmental, Social, and Governance (ESG) initiatives. To achieve this, I incorporated the water drop shape from their existing branding and introduced colorful gradients alongside muted brand colors, creating a calm yet inspiring aesthetic. Recognizing the circle as a central element in their logo, I selected nature photography with circular movements to guide viewers through the ESG report.
Subsequently, I collaborated closely with the video team to develop multiple videos that further communicated Primo Water's ESG message. We combined real client footage with carefully chosen stock footage, integrating on-screen text animations that reflected the report's graphic style to bring the videos to life.
Finally, I designed the ESG section of Primo Water's website, applying the color assignments, photography, iconography, and themes from the ESG report. Each page was assigned a specific color corresponding to the report, ensuring a cohesive and unified brand presentation across all platforms.
Agency: Sales Factory
Client: Primo Water
Role: Associate Creative Director
Client: Primo Water
Role: Associate Creative Director
