North Carolina State University conducts a recent graduate fundraising campaign every November. For two of these years, REVERED design came up with strategic approaches to successfully meet and exceed the clients fundraising goals.
The campaign took a personal approach tugging at the heart strings of their recent graduates speaking to NC State always being home. These campaigns used badge stickers, direct mailers, animations, social graphics and microsites to accomplish these goals.
My part in this project was creating the direct mailer, iconography, select stickers, level badges, website designs and animation illustrations.