Exhale is a dedicated and customized home management service designed to handle every home service need for its members, including regular maintenance and on-demand projects.
As Associate Creative Director, I expanded Exhale's brand guidelines to enhance their visual style, brand archetype, and pillars. This involved designing new iconography, extending the color palette with earthy tones, and incorporating lifestyle photography to convey a luxurious yet relaxing and calm identity. With these updated guidelines, I developed print ads, social media posts, digital banner ads, and more, all emphasizing that homeowners shouldn't labor over their homes but enjoy them. This cohesive and elevated brand presentation effectively communicated Exhale's mission to provide holistic home maintenance solutions, allowing clients to focus on enjoying their homes without the stress of upkeep.
Agency: Sales Factory
Client: Exhale
Role: Associate Creative Director
Client: Exhale
Role: Associate Creative Director
