West Union, located within Campus Center at Duke University, is a hub filled with 13 unique restaurants, meeting spaces, work spaces, cooking class areas, and more. When you walk into West Union you can feel the energy of Duke and the campaign materials needed to reflect that, which is why they hired REVERED to get the job done.
When I joined REVERED this project was mid-way and I had the privilege of jumping in and carrying the concept to completion. Working along side of designers, a video team, and copywriters, we successfully promoted the opening of West Union (now known as the Brodhead Center) through environmental signage, social media, animated videos, bus wraps, microsite and a promotional package.
CLIENT: Duke West Union
ROLE: Senior Graphic Designer
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