Duke Polis, is a center for politics located at Duke University where they aim to increase understanding of politics and promote research. Duke Polis contacted REVERED to design a logo and website to further their communication within the Duke campus and beyond.
It was important for the logo to equally represent all sides. The mark inside of the “O” was inspired by yin/yang, give and take of communication, and an equal balance. The type and formation was built using the Duke University brand guidelines. The “O” symbol then went on to become the main graphic element seen through the brand, especially in the website to continue to express the unity within the organization.
My part in the project was designing the logo and website design while communicating directly with the client by meeting collaboration.