Campus Center, located in the heart of Duke’s West Campus, is the “hub” of dining, socializing, events and more. REVERED was asked to create the branding, website, and communications in order to promote events / information to students and faculty.
The logo was designed with the understanding that it needed to belong in a family and would be broken into segments to visually communicate the individual pieces that form the whole center. With that in mind paired with the Gothic architecture found at Duke University, the Campus Center logo was formed as well. For each building logo, a color was taken from the prime logo and a familiar symbol added to the center to represent its buildings unique feature.
CLIENT: Duke Campus Center
AGENCY: REVERED
ROLE: Senior Graphic Designer
RECOGNITIONS: AMERICAN WEB DESIGN AWARD 2017
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