As Associate Creative Director, I led the rebranding initiative for DiabetesSisters, a women-led nonprofit dedicated to empowering women with diabetes through education and peer support.
My responsibilities included designing a new logo that symbolized communication and partnership, resonating with our target audience. I also developed a grounding color palette to evoke hope and inspiration. Collaborating with a video editor and animator, I conceptualized and storyboarded a video to convey the organization's key messages, aiming to attract investors and new members.
This comprehensive rebranding effort enhanced DiabetesSisters' visual identity, effectively communicating its mission to support and empower women living with diabetes. The brand video captures a 2024 GD USA award. 
Agency: Sales Factory
Client: Diabetes Sisters
Role: Associate Creative Director
Awards: GD USA 2025
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